The Challenge: Alaska Airlines and Virgin America are two very different companies. Keeping in mind Virgin-loyal customers who weren't pleased with the acquisition, we were tasked with explaining the airlines' union to the public.
The Solution: We started by embracing the truth of the acquisition—that fliers thought it was random. Needless to say, the airlines were an odd fit. However, we realized that strange circumstances make the best stories, and landed on the creative platform, "different works".
We generated 16,522,470MM impressions in creative press on the campaign's launch day, which included OOH, digital, print, and experiential marketing.
The Creative Press: Adweek, The Drum, 4A’s SmartBrief Newsletter, AgencySpy, Advertolog, Coloribus, San Francisco Egotist, Shots
The Agency: Mekanism
