The Challenge: Rebel girls is a children's book that features real women of note. Rather than stories about sleeping princesses, they have stories about women who changed the world. With such a strong message, the product can sell itself. But increasing awareness by making it go viral on a less than what you spend on ubers in a year? That's the hard part.
The Solution: We used less than $700 in Facebook marketing and a sticky concept to generate over 40 million views and turn Rebel Girls into the #1 Amazon best seller in every category.
