The Challenge: Google Cloud wanted Eleven to give their highly technical product a warmer personality. We were asked to leverage a partnership with the NCAA to show basketball fans—and CTO's—what Google Cloud can do.
The Solution: We decided to put Google Cloud to the test in front of millions of fans. By analyzing decades of NCAA data and current statistics from the first half of the game, we created predictions for the second half of the game and ran them as TV spots. We rounded out the campaign with print, digital, and a site for nerds to dig into how we calculated our insights. I focused on print and digital aspects of the campaign, working alongside Tyler Koonts, Matt Klug, Jason Rosenberg, and John Friedman as creative leads.
The Press: Adweek, AdAge, Tech Crunch, Forbes
The Agency: Eleven Inc.
The concept: live PRedictive TV spots
Jason Rosenberg and John Friedman led the creation and selection of assets that were ultimately compiled by technology Dave Evans created to produce live predictive TV spots.
Print ads
Print ads showcased fun statistics we gathered from over 60 years of NCAA data.
THe Hub
We created a website to show our audience the statistical science behind our conclusions.
