The Challenge: Use Brawny's resilience message to spark a discussion on how people perceive strength
The Solution: We created a series of short documentary-style videos and digital content to dive deeper into how strength is viewed in society.
The Press:
Creative Press: Little Black Book, Creativity Online, Campaign US, AdWeek, Fast Co.Create, Marketing Magazine, The Minneapolis Egotist, Brand Channel, MediaPost, PR Newswire, The Denver Egotist
News Sources: Mashable, ESPN, Huffington Post, Sports Illustrated, NBC, WNBA, Chief Executive, Bustle, ABC 7, NBC 4, NBC 9, NBC 11, The Stir, Hello Beautiful, She Knows, USA Today
The Agency: Cutwater